Formats
Auris Apothecary is proud to utilize formats of all eras & reproduction method, and we openly embrace the many distinct characteristics of each respective medium. While some have been phased into obsolescence due to flaws in playback, lack of mobility, and ever improving fidelity, they nevertheless hold unique possibilities for art, packaging, and more. Each release has been carefully curated in regards to format, and we have provided a little bit of info about each one below.
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Anti-Releases
Although externally illogical, our anti-releases serve as a form of audio/visual provocation that attempts to force interaction on the part of the listener by implementing tangible manifestations of abstract concepts. While seemingly unplayable in their presented state, the intention is that the consumer will actively seek a solution to playback rather than settle for the notion they are “art objects.” Our anti-releases often focus on the topic of creation/destruction, but each is governed by a strict enforcement of principles which we stand by. The first being that there must always be actual, consciously-created audio/visual material contained within, and the second being that the material must be playable or salvageable in some form.
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Cassette
Classic 1/8" analog tape inside vibrant colored shells, with warm fidelity and unmistakable character. Signal to noise ratios and frequency response vary, from the lowest quality voice-grade Ferric to the highest quality Chrome+, with each iteration in the middle serving a distinct purpose.
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Digital
The most progressive yet intangible of the physical formats, digital mediums consist of data being written in binary to varying forms of flash memory, disk-based hard drive systems, and other seemingly magical methods of data reproduction from the modern era. With variances in storage space and physical size, digital formats are easy to implement and universally accessible on a plethora of devices, capable of storing a near infinite amount of files types and audio/visual media.
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Lathe Cut Record
One of the oldest forms of recorded sound, lathe cutting is the manual process of making records one at a time, with each unit taking as long as the audio material to make. While fidelity is inconsistent, an assortment of unique substances can be used in their creation, and due to not needing a stamper and conventional pressing techniques, editions can be made in any range of sizes.